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Triple Crown of Polo Opens Season On ESPN2 At Sarasota Polo Club
LOS ANGELES (June 18, 2007) - The first game of the 2007 Triple Crown of Polo (TCP) will air on Saturday, June 23, at 1:00 p.m. Eastern (10:00 a.m. Pacific) on ESPN2.
This year the TCP and Toyota Motor Sales reached an agreement for Lexus' sponsorship of the 2007 tournament with the luxury automaker receiving category exclusivity, commercial spots on the ESPN telecasts and vehicle placement at the live events.
"Lexus' sponsorship is a perfect fit for the TCP brand and the polo audience," said David McLane, TCP Founder and Manager. "Polo fans represent an active and affluent lifestyle that appreciates the Lexus brand."
"As Lexus looks to target the highly affluent consumer, TCP and its audience represent a relationship we hope to grow into the future," said Lexus Event Marketing and Promotions Manager, Ralph Fisco.
TCP and ESPN, Inc. have an exclusive agreement for coverage of the sport's multi-market tournament across multiple ESPN outlets, including domestic and international television rights. Under terms of the agreement, ESPN has acquired the rights to place TCP programming across numerous outlets, including ESPN, ESPN2, ESPN Deportes, ESPN International, Mobile ESPN, ESPN Interactive, ESPN360, ESPN.com, ESPN Pay-Per-View, ESPN Video-on-Demand, ESPN HD, ESPN2 HD and more.
As part of the pact, ESPN2 will televise all three tournament stops in the 2007 TCP series on tape delay – Sarasota, the Santa Barbara Polo & Racquet Club in Santa Barbara, California to be played on August 26th and the New Bridge Polo and Country Club in Aiken, South Carolina to be played on September 22nd.
The TCP series brands polo to create an integrated platform to maximize exposure and corporate support for the sport. ESPN offers action to more than 90 million homes domestically while ESPN International's 29 networks reaches 192 countries and territories.
In addition to Lexus, sponsors for the 2007 Sarasota tournament include Tiffany & Co.; The Bradenton Herald newspaper; and Mark P. Riley Luxury Real Estate Group.
The events will also feature the Lexus Oasis, a premier boutique experience that brings together this very elite crowd of consumers with providers of luxury goods and services. Showcasing the finest automobiles, jewelry, real estate, including the top services and service providers, the Lexus Oasis provides fans a shaded area to watch all the action complete with a lounge area, gourmet food, wine pairings, and a knowledgeable Lexus representatives where guest learn more about the exciting products and owner awards. The center piece of the Lexus Oasis is the amazing LS 600hL, the world's first full-size luxury hybrid sedan.
About Triple Crown of Polo
The Triple Crown of Polo (TCP) is the first multi-market tournament series in the sport's history and provides sponsors a unique opportunity to reach the loyal fans of world class polo competitions. ESPN has an exclusive agreement for coverage of the TCP across multiple ESPN outlets, including domestic and international television rights. TCP sponsors for 2006 include Tiffany & Co.; Lexus; CurtCo Media, publishers of the Robb Report and Worth magazines; Wachovia Securities; Yamaha; Reunion Resorts; Alan Flusser Custom, and The Cliffs Communities; rated among America's Top 10 Golf Communities by Travel + Leisure Golf Magazine. LeRoy Neiman, the most popular living artist in the United States, has been named the Official Artist of the Triple Crown of Polo.
For more information, visit www.triplecrownofpolo.com
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