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The
Triple Crown of Polo™ is
the foremost polo series in the United States.
TCP takes you inside the game of kings at
three of the most prestigious venues for
polo in the United States: Sarasota, Las
Colinas and Santa Barbara. Additionally,
the TCP series is comprised of three one-hour
television specials with dramatic highlights
from each TCP tournament, presented to your
through a broadcast partnership with ESPN.
The Triple Crown of Polo brings the thrilling
game action and the adventurous lifestyles
of the players to worldwide television in
2006 while delivering a wealthy, loyal audience
to sponsors at the live events.
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An
event like no other, the Triple Crown of Polo™ Championship
Series is a blend of sports and entertainment
that takes you inside the world of world-class
polo. From the fast-paced intensity of the game,
to behind-the-scenes profiles of the players,
to the champagne lifestyles of the owners and
fans, this exciting series captures all the action,
adventure and allure of polo — on and off
the field.
ESPN
has signed a multi-year agreement to televise
the TCP series with its ESPN and ESPN2 Networks.
ESPN International coverage will reach upwards
of 200,000,000 total households in 148 countries
in eight different languages. The ESPN2 broadcast
will reach in excess of 90,000,000 total households.
This combined global television audience will
make the TCP series the most watched polo event
in the history of the sport.
Futhermore,
the Triple Crown of Polo™ is a breakthrough
marketing platform your target audience won’t
experience simply through traditional print advertising,
direct mail or the 30 second commercial spot.
TCP breathes life into your brand using sight,
sound and touch via product demonstrations, custom
in-show vignettes, VIP interviews and celebrity
testimonials. At the heart of TCP are exceptional
hospitality, unique brand integration and a luxury
marketplace known as the TCP Polo Pavilion.
All
combined, this is an event you won’t want
to miss, and is truly a breed apart. To
learn more about the Triple Crown of Polo, click
here.
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