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The Triple Crown of Polo is the foremost polo series in the United States. TCP takes you inside the game of kings at three of the most prestigious venues for polo in the United States: Sarasota, Las Colinas and Santa Barbara. Additionally, the TCP series is comprised of three one-hour television specials with dramatic highlights from each TCP tournament, presented to your through a broadcast partnership with ESPN. The Triple Crown of Polo brings the thrilling game action and the adventurous lifestyles of the players to worldwide television in 2006 while delivering a wealthy, loyal audience to sponsors at the live events.

An event like no other, the Triple Crown of Polo™ Championship Series is a blend of sports and entertainment that takes you inside the world of world-class polo. From the fast-paced intensity of the game, to behind-the-scenes profiles of the players, to the champagne lifestyles of the owners and fans, this exciting series captures all the action, adventure and allure of polo — on and off the field.

ESPN has signed a multi-year agreement to televise the TCP series with its ESPN and ESPN2 Networks. ESPN International coverage will reach upwards of 200,000,000 total households in 148 countries in eight different languages. The ESPN2 broadcast will reach in excess of 90,000,000 total households. This combined global television audience will make the TCP series the most watched polo event in the history of the sport.

Futhermore, the Triple Crown of Polo™ is a breakthrough marketing platform your target audience won’t experience simply through traditional print advertising, direct mail or the 30 second commercial spot. TCP breathes life into your brand using sight, sound and touch via product demonstrations, custom in-show vignettes, VIP interviews and celebrity testimonials. At the heart of TCP are exceptional hospitality, unique brand integration and a luxury marketplace known as the TCP Polo Pavilion.

All combined, this is an event you won’t want to miss, and is truly a breed apart. To learn more about the Triple Crown of Polo, click here.

 

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